Brand Canvas™
More than a style guide, Soffiah.ai's Brand Canvas™ captures the DNA of your brand - from tone and values to audience and edge. It gives the platform the content it needs to create work that's not just on-brand, but strategically aligned to move your business forward.
On-brand Content
Soffiah.ai fuses Brand Canvas™ technology with the most advanced AI on the market to generate image and video assets that align with your style and strategy. From hyper-realistic product visuals to mood-driven storytelling, she creates branded content that doesn't settle for scroll-stopping - it builds desire, drives decisions, and gets results.
On-brand Voice
Soffiah.ai learns your tone, language and brand personality - then adapts to it automatically, creating a cohesive experience across every touchpoint. From headlines to help docs, your voice stays sharp, strategic and compelling.
AI Editing Tools
Soffiah.ai's editing tools give you the power to refine, retouch, and repurpose your visuals - fast. From background swaps and image expansion to Soffuse™ product placement and smart resizing, it's everything you need to elevate your creative output without outsourcing or slowing down.
Your Spark.
Soffiah.ai helps it spread.
The best brands start with fire - a vision, a gut instinct, a human spark. But when time is tight, budgets are slim, and expertise is out of reach, even brilliant ideas get buried in the scroll. Until now. Soffiah.ai was built to give small, brand-led businesses access to decades of brand expertise, plus the most advanced AI tools, to scale without sacrificing what sets them apart - your story.
No credit card required.
Levelling up the playing field
Small businesses make up over 95% of companies globally. But more than half won't survive three years. Why? Because building a brand that lasts takes more than passion - it takes strategy, consistency, and visibility.
The problem isn't a lack of ideas. It's a lack of resources/access. When content becomes a race, nuance gets lost. Voices blur. And the spark - the very thing that makes people care, gets drowned out.
Soffiah.ai helps you move fast without losing the depth, clarity, or emotional edge your brand deserves. She was built to protect your originality and help you scale it with soul.
What is Soffiah.ai?
She's a first-of-her-kind end-to-end marketing platform that fuses the best in AI with decades of the best in brand thinking.
A creative co-conspirator for brands that care how they show up, Soffiah.ai adapts to your tone, learns your aesthetic, and helps you create original, on-brand content that drives real business results.
She's not here to replace your creativity. She's here to protect it, amplify it, and help it scale. Because real brands don't start with data. They start with you.
Meet the team behind Soffiah.ai
In 2023, founder John Gutteridge - former APAC CEO at a leading global agency - saw Gen AI as a tool that could finally level the playing field for small brands.
He joined forces with Dr. Zoe Zhang, a renowned expert in machine learning and data science, and Claire Huang, full-stack developer with experience in successful global start-ups.
Based in Sydney, the trio built Soffiah.ai to answer one big question: What if small brands had the tools, insight, and firepower to build something big without losing what made them original?
Turns out, they do now.
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